No one clamored to see "Citizen Kane: Rosebud Is the Name of His Sled" or "The Usual Suspects: Kevin Spacey Is Totally Keyser Söze."
So why would people buy "Will It Waffle? Yes, it will!"?
Let's begin at the beginning. You might first challenge the wisdom of naming a cookbook with a question — there's no "How Do You Cook Everything?" or "Can You Master the Art of French Cooking?" — but when it came to my book, there was little doubt about the title from the start.
"Will It Waffle?" is a certain kind of cookbook. The playfulness in the title gives you a hint of what's in store.
But then late last year, the New York Times did a blurb about the book:
"'Will It Waffle?' Spoiler alert: It will. Cooking everything in a waffle iron turns out to be fun."
It made me realize: A question as a title is fine. But answering that question on the cover? Well, it just gives everything away.
So we're planning a "spoiler-free" version of the cookbook, with a cover that highlights and maintains the suspense of the title. You can see that new cover at the top of this post. If you already bought the "Yes, it will!" version of the cookbook, I'm sorry — perhaps you can give it to your friend who was blowing up Facebook about the "Breaking Bad" finale before you had a chance to watch it.
Now, will the #NoSpoilers edition prove more popular than the original edition?
There's no telling.